Project Intro
I was tasked with redesigning the iconic Cheez It packaging. For this project, I tried to get to the essence of the brand, with the goal of simplifying the packaging but maintaining the same messaging. I started by deconstructing a physical Cheez It box, to understand the measurements and graphic proportions. After some brand research, I understood that the most valuable image was a physical Cheez It itself. The cracker shape is recognizable around the world. From grocery shelves anyone could identify the brand by just seeing the cracker. I made this image the front and rear panel designs. Then I abstracted the Cheez It cracker shape and made it into graphic icons for the top of the box and to include in the textual logo.
Hard Skills
-Adobe Illustrator
-Adobe Dimensions
-Google Sketchup
Soft Skills
-Creating a box template
-Learning about CMYK color
Packaging Study
Packaging Design sketches
Illustrator Packaging Print Layout
Final CMYK Color Palette
Final 3D Rending
